This portrait is from a series I took for the London School of Management for the ‘about us’ page on their new website. The subjects needed to be looking to camera, but I wanted to keep the feel fairly informal and relaxed. I have noticed that when you are trying to capture people in this style you only get one chance. They tend to give you one natural smile and then after that they start to feel a little awkward and the smile becomes fixed. You need to be ready.