Do corporate mugshots on a white background give a good first impression to potential clients? These were shot for a corporate events business in Berkshire. They liked my reportage corporate photography and asked me to spend a couple of hours capturing staff portraits around their head office. What really pleases me about these is that they are not only a good example of corporate portrait photography, but they give a really good impression of the company. You get the feel and atmosphere of how they work and communicate. Informal corporate photography needs to show your people in an approachable and professional light. So many companies see corporate portrait photography as a requirement that needs to be fulfilled as a page allocated on a website or a brochure. We have clicked on the ‘about us’ and ‘meet the team’ link and been faced with rows of headshots on a white background. What does that tell you about a company? Use your corporate portrait photography as a positive marketing tool. Corporate photography © Grantly Lynch 2010
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