Recent commercial commission for an excellent designer in Hampshire. I spent a day capturing natural photographs in an aerospace business in Southampton.
This is where I add value to a project as a photographer. I change an otherwise fairly ordinary looking commercial factory into a set of contemporary and interesting images.
I have worked in Hampshire as a commercial photographer for over 20 years. When I started, commercial commissions were normally art directed and involved a photographer’s assistant and photographer to carry loads of heavy lighting and medium format photography kit. Most Hampshire based companies would commission photography via an ad or design agencies and the photo shoot would be visualised so I would have to try and capture good commercial images that related to the visuals. This process was very time consuming and it took a long hard day to shoot half a dozen images. I decided about 10 years ago that this commercial photography process was slow, expensive and lacked any spontaneity.
All my commercial photography commissions wether they are in Hampshire or London are shot without art direction. The client will brief me with a shot list and then will let me capture good creative photography throughout the day. As a commercial photographer working within tight budgets and time constraints, I can now produce a wide variety of contemporary commercial images in a single day.